Introducing Victory Sweet
Victory Sweet’s vision is to see dragonfruit normalized as a part of a nutritious and delicious balanced diet. Victory Sweet makes these health benefits accessible by creating lines of dietary supplements, packaged frozen dragonfruit smoothies, and dragonfruit tea, all in their purest form. By working directly with growers we ensure fair pay and the highest quality product. Dragonfruit has been proven to offer many health benefits including reducing the risk of diabetes and colon cancer, improving digestion, and strengthening your immune system.
The legend goes that the Dragonfruit was the last thing to come out at the end of a dragon’s flames. When the dragon was slain, the fruit would be collected and presented to the Emperor as a coveted treasure and symbol of victory. Dragonfruit has been underrecognized as the prize superfruit it has been for far too long. Regain power over your digestion with the powerful health benefits of Victory Sweet.
Brand Development
Logo
The illustration in this logo is intended to capture the legendary visual depictions of dragons that would be immediately distinguishable. I was also inspired by the punch of typography and illustration choices used in various fruit stickers. While Victory Sweet doesn’t directly distribute raw dragonfruit, the resemblance to fruit stickers signals the freshness and authenticity of ingredients to the audience.
“Dragon” by Jessica Benhar
Preliminary Logo sketch
Printmaking exploration
Digital illustration
Final Logo
Brand Pattern Development
Victory Sweet’s pattern was primarily inspired by studying abroad in London. Specifically, I took inspiration from the work of William Morris and the Arts and Crafts movement. The pattern was hand-drawn in Procreate and then vectorized to make it feel more ornate. The process started by illustrating dragon fruits from different angles and then connecting them with decorative foliage.
