Introducing Boyfriend Bar
The only comfort you need: Boyfriend Bar is a delectable embodiment of tall, dark, and handsome. The luxury Chocolate bars are comprised of extra dark chocolate with a variety of flavors from hazelnut to peanut, to walnut. With this variety of nutty flavors, anyone can find their perfect match. Boyfriend Bar’s fair trade chocolate bars contain only the highest quality ethically sourced cocoa beans.
Audience Profile
Jessica, 29
Jessica is a single heterosexual woman who prioritizes self-care and her work and social life over romance. Jessica is a college graduate who is financially independent and has a stable job in finance. She has a large group of friends in the DMV area who plan many activities to keep life fun. In her spare time, Jessica is also quite active on social media platforms and keeps up to date with trends.
Logo Development
The process of creating this logo was all about dissecting typography. The final logo uses variations on Bodoni to allude to the Luxurious nature of the brand. The final mark uses elements from Bodoni such as the rounded tails as “legs” for the “boyfriend” figure the mark represents.
